Free Live Workshop

Building Your Base Sending Segment

Join me live on September 17th and together we'll build out your Base Sending Segment.

Here's why you want to do this...

Most publishers still send to everyone they have. Which makes sense on paper. You paid for those names, and suppressing them feels like leaving revenue on the table. But as it turns out, the exact opposite is true: sending to everyone is costing you a lot of money.

Take Matt Paulson of MarketBeat. Matt ruthlessly cut his list from 6 million subscribers... to 3 million. And guess what? Cutting his list in half makes him far more money.

The problem is... most newsletter publishers don't know which subscribers to cut and which to keep.

That's exactly why I'm doing this live workshop. To help you build the Base Sending Segment that keeps your list healthy, keeps your sponsors happy, and earns you more revenue.

I've taught the Base Sending Segment in the past. But this past July, I made a change to it that makes it even more effective. So even if you've heard me speak about this before, you won't want to skip this updated segment.

This is a Workshop, not a webinar. Yes, you'll learn. But the idea is that you'll DO as well. The goal is to leave the Workshop with your Base Sending Segment built.

This is one of the most valuable exercises you can do for your business. And there's no cost - I'll show you how for free.

Thursday, September 17 1:00pm ET · 45 min + live Q&A Live online

Save your seat

It's free. Save your spot for the live session.

Trusted by newsletter teams everywhere

The Base Sending Segment Triangle

Who to send to is just the first step. You also need to understand how long to wait before scrubbing newly in-actives. The answer is different depending on your mailing frequency. This is too important to guess at.

Base Sending
Segment

Strongest signal

Recent clickers

A click is a human. This is the core of the segment and the group your placement is built on.

Conditional

Recent openers

Still worth mailing - inside a window, and now behind the click gate added in July.

On the clock

New subscribers

They get a grace period to prove they are real. When the window closes, they graduate or they wait.

The 60/30/10 model

This is the starting point for building your Base Sending Segment. But the exact mix is unique for every list. I'll show you where to set each level on the Workshop.

60%

Clickers

The engaged core that carries your domain.

30%

Openers

Held to a tighter window and a click gate.

10%

New adds

Inside their grace period, still proving out.

What You'll Learn

5 things you'll accomplish on the workshop

The three legs of the segment - clickers, openers, new adds - and the timeframes that go with daily, weekday, and weekly sending.

The 60/30/10 model, and how to adjust it for your list rather than copying it.

The click gate I added in July, and why an open on its own stopped counting as evidence of a human.

When to tighten and when to expand - and the signals that tell you which.

How to calculate Engaged Audience Density against your segment, and the number below which you're in trouble.

Your Host

Someone who runs 16 real newsletters every day. None of this is theory.

Chris Miquel

Co-Founder, Audience Bridge · Podcast Host

20+ years in digital marketing & publishing · audiencebridge.io

Chris Miquel - along with his partner Justin Merrell - run a portfolio of newsletters and media properties, so everything in this session comes from lists they manage themself.

He's an email deliverability and audience-growth expert focused on one thing: helping you grow your list... and have your emails reach the inbox so you can turn more subscribers into engaged, loyal readers and clickers.